Marketbridge Launches A New Marketing Consultancy for Growth-Focused Organizations
New Firm Unites COMM, fama PR, Intelisent, Marketbridge, and Quarry to Deliver Integrated Go-to-Market Consulting, Marketing & Communications, Marketing Science and Technology Solutions
BETHESDA, MD – September 4, 2024 – Marketbridge, together with its financial sponsor RTC Partners, has launched a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, Marketbridge, and Quarry. This new consultancy offers integrated, end-to-end growth services including strategy consulting, marketing and communications, data science, analytics, and technology solutions.
“We’ve built a dynamic new consultancy to meet the strategic marketing needs of three types of clients: Fortune 500 companies that must reinvent growth, organizations in highly complex and regulated industries, and high-growth challenger brands seeking to increase valuation,” said John Shomaker, Marketbridge CEO. “I’m pleased to bring together some of the best and brightest minds in consulting, analytics, public relations, creative and data as we unveil Marketbridge, the industry’s premier consultancy for growth-focused leaders.”
Today, organizations struggle to drive impactful growth and sustain profitability amidst ongoing market turmoil. Growth, marketing, and revenue leaders must boost the performance of critical go-to-market functions to aggressively prioritize impact on the bottom line.
According to LinkedIn's Global B2B Marketing Benchmark Survey, which queried over 1,900 marketing leaders, 76% of CMOs believe they’re under pressure to prove ROI in even less time than they were two years ago. Furthermore, almost half face increased pressure from the C-suite to show how their marketing initiatives will drive concrete long-term revenue growth, while 84% state that to meet C-suite expectations, they must strengthen their skills at demonstrating marketing’s impact on the bottom line.
Marketbridge’s unique model helps growth-focused organizations and their leaders answer the following questions and execute for optimum results:
Most marketers partner with disparate agencies that work in siloes, resulting in higher costs and disjoined initiatives that don’t generate and move leads through the marketing funnel quickly and cost-efficiently, according to Brice Chaney, Senior Vice President, Chief Revenue Officer, Marketbridge. “Organizations want to move away from that fragmented model with higher velocity, integrated marketing initiatives that drive growth and profitability. That’s why Marketbridge has the potential to emerge as a key game-changer for clients,” said Chaney.
Marketbridge comprises more than 260 professionals across six locations in the United States and Canada and partners with more than 150 clients worldwide, including many of the most respected market leaders across the technology, financial services, healthcare, industrial and consumer sectors, including MetLife, Elevance, Microsoft, Guidehouse, Chevron and Flex, among others. Its services feature four best-in-class solution areas:
“Marketbridge enables growth leaders to accelerate performance from strategy through execution with zero signal loss at a time when they face increased pressure to generate meaningful ROI from their marketing initiatives,” said Bill Zengel, Senior Vice President, B2B Practice Leader, Association of National Advertisers (ANA). “We have worked extensively with COMM, Quarry and Marketbridge in the past and have been impressed with their innovation and deep expertise. Moving forward, we are excited to see how this new integrated marketing consultancy will serve our members and the greater global marketing community.”
About Marketbridge:
Marketbridge brings together the capabilities of a strategic growth consultancy and a marketing and communications agency to accelerate performance with zero signal loss from strategy through execution. Our interdisciplinary team of 260 consultants, data scientists, technologists, marketers, creatives, and communications experts is attuned to the needs of ambitious growth leaders and uniquely equipped to deliver what’s needed now and next. We offer strategy consulting, marketing and communications services, and data science, analytics, and technology solutions with a focus on strategic integrity, measured efficacy, and speed to impact. Marketbridge supports Fortune 50 through high-growth and challenger brands in financial services, healthcare, and technology, including MetLife, Elevance, Microsoft, Guidehouse, Chevron and Flex. Reinvent growth at marketbridge.com.
About RTC Partners
RTC Partners is a private equity firm that invests in and builds strong businesses with committed management teams in the professional, business, and healthcare services industries. The firm’s dedicated emphasis on human capital, combined with its thoughtful approach to organic and inorganic opportunities, allows organizations to unlock the next stage of growth while enabling sustainable and long-term value creation for all stakeholders. RTC is actively seeking additional platforms and add-on acquisitions in its markets. For more information, visit www.rtcpartners.com.
Contact:
Gail Scibelli for Marketbridge
gscibelli@marketbridge.com